OBFA participated alongside a delegation from Oman in a conference with UK business officials at Bloomberg’s Headquarters in London on 6th July, with the aim of positioning Oman as a thriving hub for business, tourism, logistics, and global trade. The event, held in collaboration with esteemed partners including Bloomberg Media Group, OMRAN Group, ASyad Group, Oman airports, and Oman air, and participation from the Omani government, and UK prominent business officials. The event centered around highlighting the vast foreign direct investment prospects in Oman’s tourism and logistics sectors, thereby paving the way for the realization of Oman’s ambitious Vision 2040.